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Post by tanjilaakterjarin12 on Nov 14, 2024 5:10:07 GMT
On the other hand, although mobile technology is the preferred means of proximity, you can also use applications and websites. How proximity marketing works Proximity marketing relies 100% on mobile geolocation. In other words, proximity devices. To implement a proximity-based strategy, you need to have devices that can recognize users' locations, either to send them a message or to present your ads. Here we have prepared a list of the devices you can use: 1. Beacons To simplify. A beacon is a small, self-contained telegram marketing device that emits short-range radio signals to transmit information to nearby devices, such as mobile phones and tablets. These devices operate using Bluetooth low energy technology and are excellent resources for proximity-based location and marketing applications. When a mobile device is within range of a beacon, it can detect its signal and receive specific data sent by the beacon. And so businesses or institutions can provide special promotions, notifications, navigation directions and personalized content to users near the beacon. Now, while beacons can be quite useful, users first have to turn on Bluetooth on their devices . But this doesn't have to be a downside. In fact, you can also take advantage of beacons to offer personalized services. Or, synchronize them with other devices through applications or other technologies (such as those we will see below). 2. Ultrasounds Ultrasounds are excellent resources for proximity marketing. These are transmitted by speakers or transmitters, and these use ultrasonic transducers to generate high-frequency sound waves.
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