Post by account_disabled on Jan 9, 2024 10:04:21 GMT
And the dynamism of the videos are undeniably one of the success factors of the Lang brothers' company. However, it remains difficult to understand what may appear original to the public. And it's even more difficult to reproduce originality in the long term. As Romain Boyer describes it, at Chefclub, this originality is nourished thanks to “ a team, [...] inspiration via all the recipes shared on the different social networks. But sometimes, it's also because we look, beyond the recipes, for the little visual thing that will give an idea .” How does the referencing of a video work? For a media like Chefclub, this is a crucial element to take into account so that the videos are seen as often as possible. According to Romain Boyer, one thing is certain, “ we cannot compromise on the quality of content ”. And everything must be distributed on a site which must be “ perfectly understandable ”, as our guest describes it, before adding that “ the site must be perfect. [...] There must be a clear bias, clear ideas and present them clearly. [...] All this comes from a reflection on the basis of the content.
You start from the content and you think about how to present it in such a way that the search engine, or the user, when he arrives on my site, must start from this side, that this element must not be analyzed by Country Email List Google, [...] that such content is brother to such and such other content, [...] and through this meshing game, we will succeed in creating silos and themes .” The goal here being, for Chefclub, to make crawlers, as well as users, understand the universes that are created. “ Our current thinking is to identify which recipe is sister, or cousin, to another. How do you say that one recipe is more important than another? How should we push new recipes. And how do we categorize all this new content [...] ”, as Romain Boyer confesses to us. And what about structured data in all this? Because there is no doubt that making it easier to crawl the chefclub.fr site and being able to obtain rich snippets more easily plays a major role in the brand's SEO approach. You only have to look at the positioning.
Of the Marmiton or Cuisine AZ sites to understand that Google has a strong appetite for structured data for foodtech sites! “ When you search for a recipe, you will find a block of recipes in the first Google results. And Google tends to take a recipe, whereas on certain types of content, listings are preferred. [...] We must therefore carefully see what we want to push, what we want to prioritize, what we want Google or the user to find first [...] and how do we propose associated content ”, analyzes our guest. Before recalling one of the essential fundamentals of SEO which is not to think only of SEO when you create content! From everything digital to books...strange for a digital brand, right? Chefclub is also a beautiful collection of books - in paper, yes yes, ladies and gentlemen - which are a real success... too! This is what caught my attention. What interest can there be, for a brand originally 100% digital, in releasing books physically? The answer to this question was summarized by our guest of the day in two words and a concept: “ Lean start-up ”.
You start from the content and you think about how to present it in such a way that the search engine, or the user, when he arrives on my site, must start from this side, that this element must not be analyzed by Country Email List Google, [...] that such content is brother to such and such other content, [...] and through this meshing game, we will succeed in creating silos and themes .” The goal here being, for Chefclub, to make crawlers, as well as users, understand the universes that are created. “ Our current thinking is to identify which recipe is sister, or cousin, to another. How do you say that one recipe is more important than another? How should we push new recipes. And how do we categorize all this new content [...] ”, as Romain Boyer confesses to us. And what about structured data in all this? Because there is no doubt that making it easier to crawl the chefclub.fr site and being able to obtain rich snippets more easily plays a major role in the brand's SEO approach. You only have to look at the positioning.
Of the Marmiton or Cuisine AZ sites to understand that Google has a strong appetite for structured data for foodtech sites! “ When you search for a recipe, you will find a block of recipes in the first Google results. And Google tends to take a recipe, whereas on certain types of content, listings are preferred. [...] We must therefore carefully see what we want to push, what we want to prioritize, what we want Google or the user to find first [...] and how do we propose associated content ”, analyzes our guest. Before recalling one of the essential fundamentals of SEO which is not to think only of SEO when you create content! From everything digital to books...strange for a digital brand, right? Chefclub is also a beautiful collection of books - in paper, yes yes, ladies and gentlemen - which are a real success... too! This is what caught my attention. What interest can there be, for a brand originally 100% digital, in releasing books physically? The answer to this question was summarized by our guest of the day in two words and a concept: “ Lean start-up ”.